Info & Updates

Organic reach is a metric in social media marketing that calculates the number of people who have seen your post through unpaid distribution. In other words, the number of eyes that have seen the post once. 

Worth $7.571 billion since 2017, Lego celebrated its 60th anniversary in 2018 and has crafted the Lego brick as a timeless component of children’s lives for generations. It is through the adaptability and changeability of the not only the humble Lego brick but also the Lego brand that allowed the company to reshape and rebuild its business strategy.

In popular opinion Twitter is dying as a relevant social media platform with competitors such as Instagram and Facebook  charging ahead as the leaders of popular digital interaction, engagement and most importantly, advertisement.

The ‘Kodak moment’ was an iconic message backed by a formidable company that dominated the film industry throughout the 19th and 20th century. Capturing 90% of the US film market, Kodak was one of the most valuable brands globally. However, despite being embedded into the social fabric of America and much of the developed world, Kodak is now remembered as perhaps the most tragic example of a missed business opportunity and the fatal flaw of misunderstanding the essence of marketing. 

Podcasts have exploded into popular use over the last 12-24 months and have become the popular mode for information gathering, entertainment, white noise and advertising amongst young people. As shown by the Podcast Intelligence Report, podcasts are Australia’s fastest growing on-demand audio medium with 3.5 million listeners between the ages of 16 and 64.

Whether you are trying to professionalize your online branding through your business’ Instagram page or simply want to make your captions look less cluttered, the ability to add spaces to your Instagram post is a handy, yet surprisingly difficult trick to master. 

With a myriad of avenues to advertise, market and communicate with contemporary customers, traditional and social media platforms increasingly compete for our online space, time and attention.